News Summary
In a dramatic turn of events, the owner of Al-Amira Jewelry in Anaheim successfully deterred an attempted robbery by firing a warning shot as masked assailants tried to break in. On July 17, a group of around 20 individuals attacked the store with sledgehammers and pickaxes. The owner’s quick action, aimed at the bulletproof door, startled the robbers and led them to flee. This incident has heightened safety concerns among local jewelry stores, following a recent heist nearby that saw millions in jewelry stolen.
Anaheim, California – A jewelry store owner at Al-Amira Jewelry successfully deterred an attempted robbery by firing a warning shot as a group of masked individuals tried to break into his store. The incident occurred on July 17 around 6:30 PM, close to the store’s closing time.
Approximately 20 assailants exited five cars and attempted to smash the store’s entrance with sledgehammers and pickaxes. Security cameras captured the chaotic scene as employees immediately ran behind the counter for safety.
The unnamed store owner, from his position behind the counter, fired a warning shot aimed at the store’s bulletproof glass door. Thankfully, the door remained intact, but the sound of the gunshot startled the robbers, prompting them to flee back to their vehicles. The owner later explained that he felt compelled to protect his employees and the store from the violent attack, noting that family members were also inside at that moment.
Evidence from the store owner indicated that the thieves may have been observing the store prior to the attempted robbery, as they moved quickly after the last customer exited. Within minutes of the robbery attempt, the Anaheim police responded to a 911 call placed by the store staff. While no arrests have been reported yet, authorities are actively investigating the incident and have at least one license plate number from the suspects’ vehicles.
This attempted robbery adds to growing concerns over jewelry store safety in the region, particularly following a heist at Besan Jewelry, located across the street about a week earlier. In that incident, thieves successfully stole over $3 million in jewelry. In response to an uptick in robberies targeting jewelry stores, the owner of Al-Amira Jewelry had previously invested in security measures, including the installation of double bulletproof doors.
Community members are increasingly worried about safety in the area, urging vigilance among neighbors in light of the recent crime waves. This attempted robbery at Al-Amira Jewelry is just one of several incidents creating unease within Southern California, where there seems to be a disturbing trend of increasing robbery attempts on jewelry stores.
As the local community reflects on the incident, concerns rise about how to best protect local businesses and their employees from future threats. Local law enforcement authorities are encouraging anyone with information about the robbery attempts to come forward as the investigation continues.
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HERE Resources
Jewelry Thefts on the Rise in Orange County!
Additional Resources
- ABC7 News
- Wikipedia: Robbery
- Fox LA
- Google Search: Anaheim jewelry store robbery
- KTLA News
- Google Scholar: Jewelry store safety measures
- OC Register
- Encyclopedia Britannica: Jewelry heist
- Centurion Jewelry
- Google News: Anaheim jewelry store owner

Author: STAFF HERE ANAHEIM
The Anaheim Staff Writer represents the experienced team at HEREAnaheim.com, your go-to source for actionable local news and information in Anaheim, Orange County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as major conventions at the Anaheim Convention Center, including NAMM and VidCon, exciting games at Angel Stadium and Honda Center, and developments at Disneyland Resort Our coverage extends to key organizations like the Anaheim Chamber of Commerce and Visit Anaheim, plus leading businesses in hospitality, entertainment, and innovation that power the local economy As part of the broader HERE network, including HERECostaMesa.com, HEREHuntingtonBeach.com, HERESantaAna.com, and HERELosAngeles.com, we provide comprehensive, credible insights into Southern California's dynamic landscape.