News Summary
Don Roberto Jewelry in Anaheim has been targeted twice in quick succession by groups of thieves, with the latest incident occurring on July 22, 2025. The thieves forcibly entered the store and escaped with numerous jewelry items. This follows a previous robbery a week prior, where the store suffered significant losses as a group of at least eight managed to take a large amount of inventory. The alarming trend of organized thefts has raised concerns among local businesses, prompting increased police investigations.
ANAHEIM — A jewelry store in Anaheim has fallen victim to a repeat burglary just two weeks apart, with several suspects still at large following the latest theft on July 22, 2025. Don Roberto Jewelry was targeted around 3 p.m., where surveillance footage revealed a group of thieves forcibly entering the store and stealing merchandise before escaping in a green Dodge Charger, which was last seen heading west on the 91 Freeway. The store’s owners are currently assessing the total value of stolen jewelry.
This was the second incident for Don Roberto Jewelry, which had previously experienced a robbery on July 15, 2025. During that incident, at least eight thieves were involved. They managed to carry off garbage bins filled with jewelry before fleeing the scene in a dark blue Mercedes sedan. In the aftermath, law enforcement apprehended five suspects from the first robbery, although multiple individuals remain unaccounted for. Anaheim Police Sgt. Matt Sutter reported that the cumulative losses from both robberies are substantial and have hindered the store’s ability to repair the damaged glass case from the initial break-in.
The trend of violent thefts targeting jewelry stores is alarming, as Anaheim police are also investigating additional incidents along Brookhurst Street. A recent attempted robbery at Al-Amira Jewelry on July 17, 2025, involved at least six vehicles and a mob of approximately 20 masked individuals armed with pickaxes and sledgehammers. The store owner preemptively fired a warning shot to fend off the group, which resulted in them scattering. Reports indicate that the suspects had likely been surveilling the store prior to the attempt.
The earlier attempted heist at Al-Amira Jewelry occurred near closing time, wherein the owner cited that their bulletproof glass may have deterred further damage or theft. In addition to the incidents at Don Roberto and Al-Amira, police are investigating another theft involving individuals driving a vehicle through the front of Besan Jewelry, which occurred earlier in July and resulted in the loss of approximately $50,000 in inventory.
The concerning pattern of organized and sizeable thefts across Southern California highlights a growing trend where large groups overwhelm jewelry outlets. This has raised fears among local business owners about the increasing danger posed by such brazen robberies. Law enforcement agencies continue to work diligently to apprehend those involved and have identified at least one license plate linked to the suspects’ vehicles during these various incidents.
For Don Roberto Jewelry and its proprietors, the aftermath of these burglaries will likely bring a continued struggle. With diminishing inventory and ongoing police investigations, the impact of these crimes extends beyond mere monetary loss; it also undermines the sense of security and trust within the community.
As authorities gather evidence and work towards apprehending the suspects, residents remain on alert, hoping for a swift resolution to the alarming surge of crime targeting local businesses.
Deeper Dive: News & Info About This Topic
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Additional Resources
- ABC7 News
- Wikipedia: Jewelry Store Robbery
- NBC Los Angeles
- Google Search: jewelry store robberies Anaheim
- KTLA News
- Encyclopedia Britannica: Theft
- Centurion Jewelry News
- Google News: Anaheim jewelry store robberies
- Orange County Register
- Google Scholar: jewelry store robberies

Author: STAFF HERE ANAHEIM
The Anaheim Staff Writer represents the experienced team at HEREAnaheim.com, your go-to source for actionable local news and information in Anaheim, Orange County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as major conventions at the Anaheim Convention Center, including NAMM and VidCon, exciting games at Angel Stadium and Honda Center, and developments at Disneyland Resort Our coverage extends to key organizations like the Anaheim Chamber of Commerce and Visit Anaheim, plus leading businesses in hospitality, entertainment, and innovation that power the local economy As part of the broader HERE network, including HERECostaMesa.com, HEREHuntingtonBeach.com, HERESantaAna.com, and HERELosAngeles.com, we provide comprehensive, credible insights into Southern California's dynamic landscape.