Miami Beach, August 16, 2025
News Summary
Playboy Enterprises has announced its relocation from Los Angeles to Miami Beach, prompted by California’s challenging business environment. The move includes the establishment of a new Playboy Club and multimedia studios. The company plans to create approximately 100 local jobs and invest significantly in the Rivani complex. This relocation reflects a trend of companies leaving California for more favorable economic conditions, following similar moves by Tesla and Chevron in recent years.
California
Playboy Enterprises has announced its decision to relocate its headquarters from Los Angeles to Miami Beach, marking a noteworthy trend of companies leaving California for more favorable business environments. The relocation was officially revealed on Wednesday, with plans for Playboy to transition fully to its new Miami office by next year.
The move has been prompted by criticisms of California’s business climate. Ben Kohn, the CEO of Playboy, labeled the state as “anti-business” and described it as an “extremely expensive place” to operate. The new corporate base will be situated at Rivani, a luxury office building located at 1691 Michigan Ave., Miami Beach. This relocation will not only serve as the headquarters but will also pave the way for the establishment of a new Playboy Club featuring a restaurant and members-only space.
In addition to the club, Playboy intends to develop multimedia content studios designed to support their creator network and licensing business. These enhancements come as part of a broader strategy to re-establish Playboy in South Florida, where the brand previously operated a club and hotel. The original Playboy Club opened in Miami in May of 1961, and a Playboy Plaza hotel functioned in the area during the 1970s.
Further bolstering the significance of this relocation, developer Robert Rivani has invested over $100 million in the Rivani commercial complex, which will offer wellness facilities, restaurants, and meeting spaces. Miami Beach officials hailed the move as a substantial boost to the local economy, with city commissioners actively competing for months to secure Playboy’s shift, all while declining offers from other potential destinations.
The trend of corporations exiting California has become increasingly evident, with notable exits in recent years. Companies such as Tesla and Charles Schwab moved their headquarters to Texas in 2021. Additionally, Chevron, after 145 years of operation in California, has recently announced its departure. The corporate exodus reflects rising concerns surrounding California’s high tax rates and regulatory complexities. The state taxes its highest earners at 13.3% on regular income as well as investment profits, among the highest in the nation.
Despite the ongoing exits, California remains the world’s fourth-largest economy, successfully attracting investment across various sectors. Playboy’s continued commitment to growth includes a focus on its financial status, having recently reported a net loss of $7.7 million in the second quarter, despite a 13% increase in revenue compared to the same timeframe last year. However, Playboy shares, closing at $1.71, have experienced a 17% rise so far this year. The new headquarters is expected to generate approximately 100 local jobs in Miami Beach.
Kohn outlines an ambitious vision for the Miami office that includes the establishment of world-class content studios for producing multimedia across various digital platforms. Miami Beach is recognized as “one of the nation’s most dynamic, culturally relevant, and business-friendly cities,” aligning well with Playboy’s strategic goals for their future endeavors.
FAQ Section
Why is Playboy relocating its headquarters?
Playboy Enterprises is relocating to Miami Beach due to California’s high costs and regulatory challenges. CEO Ben Kohn has criticized California as “anti-business” and is excited about Miami’s supportive environment.
What are the plans for the new headquarters in Miami Beach?
The new headquarters will include multimedia content studios, a restaurant, and a members-only space in a new Playboy Club. It aims to create approximately 100 local jobs.
What is the historical significance of Playboy in Miami?
Playboy had previously operated a Playboy Club that opened in Miami in 1961, and also owned the Playboy Plaza hotel in the 1970s. This relocation marks a strategic return to the region.
How does this relocation align with trends in corporate America?
Playboy’s move reflects a growing trend of businesses relocating from California to states with a more favorable economic climate, following previous high-profile exits, including Tesla and Charles Schwab.
Key Features of Playboy’s Relocation
| Feature | Details |
|---|---|
| New Headquarters Location | Rivani, 1691 Michigan Ave., Miami Beach |
| Estimated Job Creation | Approximately 100 local jobs |
| Investment in Property | $100 million by developer Robert Rivani |
| New Facilities | Multimedia studios, Playboy Club, restaurant, members-only space |
| Previous Operations in Miami | Playboy Club opened in 1961 and hotel operated in the 1970s |
Deeper Dive: News & Info About This Topic
- Los Angeles Times
- Union Leader
- Miami Herald
- Hoodline
- CBS News
- Wikipedia: Playboy
- Google Search: Playboy headquarters relocation
- Google Scholar: Playboy corporate relocations
- Encyclopedia Britannica: Playboy
- Google News: Playboy Miami Beach
Author: Anaheim Staff Writer
Anaheim Staff Writer The Anaheim Staff Writer represents the experienced team at HEREAnaheim.com, your go-to source for actionable local news and information in Anaheim, Orange County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as major conventions at the Anaheim Convention Center, including NAMM and VidCon, exciting games at Angel Stadium and Honda Center, and developments at Disneyland Resort Our coverage extends to key organizations like the Anaheim Chamber of Commerce and Visit Anaheim, plus leading businesses in hospitality, entertainment, and innovation that power the local economy As part of the broader HERE network, including HERECostaMesa.com, HEREHuntingtonBeach.com, HERESantaAna.com, and HERELosAngeles.com, we provide comprehensive, credible insights into Southern California's dynamic landscape.
