California, September 3, 2025
News Summary
Q MIXERS has expanded its partnership with Breakthru Beverage Group to enhance its distribution in California, the largest beverage alcohol market in the U.S. The transition from RNDC to Breakthru will officially occur on September 2, 2025. With this partnership, Q MIXERS aims to leverage Breakthru’s extensive distribution channels across 14 states, ensuring the availability of premium mixers like Q GINGER BEER and Q TONIC WATER. This strategic alliance promises to reshape the mixer landscape in California, positioning Q MIXERS for long-term success.
California – Q MIXERS has announced an expanded partnership with Breakthru Beverage Group to strengthen its market presence in California, following RNDC’s exit from the state. The transition to Breakthru is set to officially occur on September 2, 2025, as part of an effort to enhance distribution and drive growth in what is recognized as the largest beverage alcohol market in the United States.
California’s beverage alcohol market presents a unique opportunity for Q MIXERS, which specializes in premium mixers made with clean ingredients and bold flavors. By partnering with Breakthru, the relationship will extend into 14 states, reflecting confidence in reaching new heights within the industry. Betsy Frost, the CEO of Q MIXERS, expressed optimism about the benefits this partnership will bring.
David Brenner, Vice President of Sales at Q MIXERS, highlighted the excitement surrounding the deepened collaborations and the extensive reach Breakthru offers. The senior leadership at Breakthru also expressed enthusiasm, emphasizing their commitment to solidifying a presence for Q MIXERS in the competitive California market.
Breakthru Beverage Group is recognized as a leading wholesale distributor in the beverage industry, operating across 16 markets and reporting annual sales exceeding $8.6 billion. The firm has been awarded the distinction of “US Best Managed Company” for four consecutive years, a testament to its efficient operations and innovative strategies.
The partnership aims to enhance the distribution of Q MIXERS’ product portfolio, which includes popular items such as Q GINGER BEER, Q TONIC WATER, Q CLUB SODA, Q BLOODY MIX, and Q MARGARITA MIXES. These products are designed to elevate cocktail and mocktail experiences for both consumers and bartenders alike.
With Q MIXERS’ commitment to disrupting the premium mixer category, the partnership with Breakthru positions the brand favorably for long-term success and significant market penetration in California and beyond. The collaboration seeks to maximize distribution channels and generate robust sales across the region.
As this partnership unfolds, both Q MIXERS and Breakthru are poised to capitalize on the momentum generated by this strategic alliance, potentially reshaping the mixer landscape in California’s diverse beverage market.
Key Information Summary
- Q MIXERS expands partnership with Breakthru Beverage Group in California.
- Transition to Breakthru will be effective on September 2, 2025.
- California is the largest beverage alcohol market in the U.S.
- Breakthru operates in 16 markets, generating over $8.6 billion in annual sales.
- Q MIXERS offers premium products aimed at enhancing cocktail experiences.
Background Information
Q MIXERS is known for its high-quality mixers that combine clean ingredients with bold flavors to offer unique cocktail experiences. With the exit of RNDC from the California market, Q MIXERS aims to leverage Breakthru Beverage Group’s established distribution channels to enhance its reach and build its brand in this competitive environment.
FAQ
What is the significance of Q MIXERS’ partnership with Breakthru Beverage Group?
The partnership enhances Q MIXERS’ distribution strategies in California, the largest beverage alcohol market in the U.S., and expands their collaboration into 14 states, driving growth and recognition for their premium mixers.
When will the partnership transition to Breakthru occur?
The transition to Breakthru Beverage Group is set to officially occur on September 2, 2025.
What products does Q MIXERS offer?
Q MIXERS’ portfolio includes Q GINGER BEER, Q TONIC WATER, Q CLUB SODA, Q BLOODY MIX, and Q MARGARITA MIXES.
Key Features of Q MIXERS Partnership with Breakthru
| Feature | Description |
|---|---|
| Partnership Expansion | Collaboration across 14 states, strengthening market presence. |
| Effective Date | Transition to Breakthru set for September 2, 2025. |
| Market Leadership | Breakthru operates in 16 markets with $8.6 billion in annual sales. |
| Product Quality | Focus on premium mixers with clean ingredients and bold flavors. |
Deeper Dive: News & Info About This Topic
- Business Wire: Q MIXERS Expands Partnership with Breakthru Beverage Group
- Wikipedia: Cocktails
- Bevnet: Q MIXERS Names Betsy Frost as CEO
- Google Search: Q Mixers CEO
- Forbes: How Q MIXERS is Elevating Cocktails
- Encyclopedia Britannica: Mixer (beverage)
- USA Today: Best Craft Mixer Brand
- Google News: Q Mixers
Author: Anaheim Staff Writer
Anaheim Staff Writer The Anaheim Staff Writer represents the experienced team at HEREAnaheim.com, your go-to source for actionable local news and information in Anaheim, Orange County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as major conventions at the Anaheim Convention Center, including NAMM and VidCon, exciting games at Angel Stadium and Honda Center, and developments at Disneyland Resort Our coverage extends to key organizations like the Anaheim Chamber of Commerce and Visit Anaheim, plus leading businesses in hospitality, entertainment, and innovation that power the local economy As part of the broader HERE network, including HERECostaMesa.com, HEREHuntingtonBeach.com, HERESantaAna.com, and HERELosAngeles.com, we provide comprehensive, credible insights into Southern California's dynamic landscape.
