California, September 10, 2025
News Summary
Farmers Group has revealed plans to lay off 63 employees in California while simultaneously hiring over 100 for direct sales roles. The layoffs, concentrated in finance and insurance, are part of a restructuring aimed at adapting to changes in the insurance industry, including a shift towards technology and customer-focused positions. This comes amid a wider decline in the US insurance sector, which saw a loss of 5,500 jobs in August. Farmers Group aims to meet evolving customer needs and operational challenges while still pursuing growth in revenue.
California – Farmers Group has announced plans to lay off 63 employees in California, set to take effect in late October. The layoffs will primarily affect positions in finance and insurance as part of a larger restructuring effort. This decision comes amid a challenging landscape for the insurance industry, which has seen recent job declines.
While Farmers Group is reducing its workforce in California, the company is simultaneously recruiting over 100 employees for hybrid direct sales positions across four cities. There are currently more than 89 corporate job openings listed on the Farmers website, covering roles such as field property claims adjuster and HR business partner. Farmers is also incentivizing new hires, offering a $5,000 bonus for licensed inbound sales consultants based in Kansas City, Kansas.
The focus of this new hiring initiative is primarily in technology, predictive analytics, sales, distribution, and product management. These roles reflect a significant shift within the insurance industry towards increasing customer-facing and data-driven positions at the expense of back-office jobs. This trend comes as the industry grapples with higher operating costs, rising customer expectations, and the growing impact of automation in claims processing and underwriting.
The layoffs at Farmers Group are part of a broader decline in employment within the US insurance sector, which lost 5,500 jobs in August alone, reversing gains of 7,500 jobs in July. Recent studies indicate that approximately 14% of insurance companies plan to reduce staff in the upcoming year. Although many firms, including Farmers, expect revenue growth, only 52% plan to increase staff, while 34% intend to maintain current staffing levels.
Farmers Group ranks as one of the top five homeowners multiperil insurers in the United States, holding a market share of 5.5%. The company operates under the rigorous financial strength of its parent organization, Zurich Insurance Group, which has received notable ratings from AM Best. However, Farmers Group has faced significant challenges, having previously laid off 2,400 employees, which accounts for about 11% of its workforce, just a year before the current layoffs were announced.
This latest round of layoffs is also linked to a restructuring of its exclusive agency (EA) system in the East region, transitioning towards a district manager model similar to what is being used in other regions. Employees affected by the layoffs are eligible to apply for other positions within the company, which currently has over 370 job openings as it aims to create larger, diversified agencies and mitigate its exposure to natural disasters.
The trend of layoffs is not isolated to Farmers, as major insurers like Nationwide and Liberty Mutual have similarly announced staff reductions despite positive expectations for revenue growth. Currently, employment in the US insurance industry stands at over 1.6 million, contributing to nearly 3.025 million jobs when including roles associated with distribution.
Summary of Key Points
- Farmers Group to lay off 63 employees in California in late October.
- Company is hiring over 100 new staff for direct sales positions.
- Industry faces job losses due to operating costs, automation, and evolving customer needs.
- Farmers is focusing on technology and customer-facing roles amid market changes.
- Overall US insurance employment has seen a decline, with 5,500 jobs lost in August.
FAQ Section
What roles are being affected by the layoffs at Farmers Group?
The layoffs will primarily affect positions in finance and insurance.
What new positions is Farmers Group hiring for?
Farmers is hiring for hybrid direct sales positions and other roles focusing on technology, predictive analytics, sales, distribution, and product management.
How many jobs have been lost in the US insurance industry recently?
The US insurance industry lost 5,500 jobs in August, reversing previous job gains.
Deeper Dive: News & Info About This Topic
- Farmers Group Job Cuts Announcement
- Farmers Insurance Layoffs 2023 – USA Today
- Farmers Insurance Layoffs – CNN
- Insurance Sector Job Losses – Insurance Journal
- Encyclopedia Britannica: Insurance
Author: Anaheim Staff Writer
Anaheim Staff Writer The Anaheim Staff Writer represents the experienced team at HEREAnaheim.com, your go-to source for actionable local news and information in Anaheim, Orange County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as major conventions at the Anaheim Convention Center, including NAMM and VidCon, exciting games at Angel Stadium and Honda Center, and developments at Disneyland Resort Our coverage extends to key organizations like the Anaheim Chamber of Commerce and Visit Anaheim, plus leading businesses in hospitality, entertainment, and innovation that power the local economy As part of the broader HERE network, including HERECostaMesa.com, HEREHuntingtonBeach.com, HERESantaAna.com, and HERELosAngeles.com, we provide comprehensive, credible insights into Southern California's dynamic landscape.
