South Willamette Valley, Oregon, September 12, 2025
News Summary
WarRoom Cellars, a leading California wine company, has acquired Iris Vineyards, a 25-year-old winery based in Oregon’s South Willamette Valley. This strategic acquisition aims to enhance WarRoom’s brand portfolio, incorporating Iris’s well-known wines, including pinot noir, pinot gris, and chardonnay. The founders of Iris, Pamela Frye and Richard Boyles, will retain ownership of their vineyards while seeking a buyer for their production facility. The deal underscores the increasing interest in Oregon wines and WarRoom Cellars’ proactive approach in this burgeoning market.
California
WarRoom Cellars, a prominent California wine company, has successfully acquired Iris Vineyards, a well-established 25-year-old brand situated in the South Willamette Valley of Oregon. This acquisition not only involves the winery but also the inventory that comes with it, marking a significant move for WarRoom Cellars as it expands its brand portfolio.
The transaction was initiated as the current owners of Iris Vineyards, Pamela Frye and Richard Boyles, both aged 68, sought to sell their business. Given the current buyers’ market for wine properties, they concluded that separating the Iris brand from the winery was the most strategic decision to facilitate their exit. As part of this transition, Frye and Boyles will retain ownership of their vineyards and the estate where they currently reside.
WarRoom Cellars is primarily focusing on the Iris brand and has earmarked three signature wines for emphasis: pinot noir, pinot gris, and chardonnay, all derived from the Willamette Valley appellation. The specific financial terms of the acquisition have not been disclosed, yet the strategic nature of the deal indicates a promising outlook for both parties involved.
In addition to the acquisition, Andy Steinman of Global Wine Partners played a pivotal role by advising on the transaction. He will further assist Frye and Boyles in locating a buyer for their production facility, ensuring a smooth transition as they move ahead with their plans.
As WarRoom Cellars integrates Iris Vineyards into its fold, the former will now feature this Oregon brand alongside its existing portfolio, which primarily comprises California wines as well as a select few from Washington state. Notably, WarRoom Cellars boasts a range of renowned labels, including Bonny Doon Vineyard, Lapis Luna, Lyeth Estate, Parducci Cellars, and Toad Hollow Vineyards.
Background of Iris Vineyards
Iris Vineyards has established a solid reputation over its 25 years in operation within the competitive wine industry. With its location in the South Willamette Valley, the winery has focused on producing high-quality wines reflective of the region’s unique terroir. The current owners, Frye and Boyles, have been instrumental in shaping the brand’s identity and ensuring its longevity amidst changing market dynamics.
As the wine industry continuously evolves with trends and consumer preferences, acquiring Iris Vineyards allows WarRoom Cellars to strengthen its presence in a burgeoning market, leveraging the established brand recognition of Iris while introducing their own vision for its future.
Market Dynamics
The acquisition aligns with broader market trends indicating an increasing interest in Oregon wines, especially those produced in the Willamette Valley. This region has garnered significant acclaim for its pinot noir and other varietals, attracting attention from both domestic and international wine enthusiasts. WarRoom Cellars’ investment into this market underscores a proactive strategy to capitalize on these favorable conditions.
FAQ Section
What is the significance of WarRoom Cellars acquiring Iris Vineyards?
The acquisition allows WarRoom Cellars to expand its brand portfolio by adding Iris Vineyards and its wines to its offerings, introducing its first Oregon brand amidst existing California operations.
Who are the owners of Iris Vineyards?
The current owners are Pamela Frye and Richard Boyles, who were seeking to sell their business to strategically exit the market while retaining ownership of their vineyards and estate.
What wines will WarRoom Cellars focus on from the acquisition?
WarRoom Cellars plans to emphasize three key wines from Iris Vineyards: pinot noir, pinot gris, and chardonnay, all coming from the Willamette Valley appellation.
What support will Iris Vineyards’ original owners receive after the sale?
Andy Steinman of Global Wine Partners will aid Frye and Boyles in finding a buyer for their production facility, supporting them in the transition process post-acquisition.
What other brands does WarRoom Cellars own?
WarRoom Cellars has a diverse portfolio that includes well-known brands such as Bonny Doon Vineyard, Lapis Luna, Lyeth Estate, Parducci Cellars, and Toad Hollow Vineyards.
Key Features of WarRoom Cellars and Iris Vineyards Acquisition
| Feature | Details |
|---|---|
| Acquirer | WarRoom Cellars |
| Acquired Brand | Iris Vineyards |
| Location of Iris Vineyards | South Willamette Valley, Oregon |
| Key Wines | Pinot Noir, Pinot Gris, Chardonnay |
| Owners of Iris Vineyards | Pamela Frye, Richard Boyles |
| Advisor for Transaction | Andy Steinman (Global Wine Partners) |
| WarRoom Cellars Portfolio | Bonny Doon Vineyard, Lapis Luna, Lyeth Estate, Parducci Cellars, Toad Hollow Vineyards |
Deeper Dive: News & Info About This Topic
- KGW: Willamette Valley Vineyard Acquired
- OregonLive: Ste. Michelle Wine Estates Purchases Oregon’s A to Z Wineworks
- GlobeNewswire: Stoller Wine Group Acquires Elouan
- Oregon Wine Press: Duck Pond Purchased
- WineBusiness: News Article on Wine Acquisitions
- Wikipedia: Wine
- Google Search: Wine Acquisition News
- Google Scholar: Wine Business
- Encyclopedia Britannica: Wine
- Google News: Wine Industry
Author: Anaheim Staff Writer
Anaheim Staff Writer The Anaheim Staff Writer represents the experienced team at HEREAnaheim.com, your go-to source for actionable local news and information in Anaheim, Orange County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as major conventions at the Anaheim Convention Center, including NAMM and VidCon, exciting games at Angel Stadium and Honda Center, and developments at Disneyland Resort Our coverage extends to key organizations like the Anaheim Chamber of Commerce and Visit Anaheim, plus leading businesses in hospitality, entertainment, and innovation that power the local economy As part of the broader HERE network, including HERECostaMesa.com, HEREHuntingtonBeach.com, HERESantaAna.com, and HERELosAngeles.com, we provide comprehensive, credible insights into Southern California's dynamic landscape.
