News Summary

The California Avocado Commission has announced Ken Melban’s promotion to president effective May 22, 2025. A key figure in the organization since 2011, Melban aims to support the avocado industry, tackle challenges, and explore new growth opportunities. His extensive background in advocacy and operational management positions him well for leading the commission into the future, as he has previously enhanced export initiatives, especially securing access to the Chinese market. Melban’s commitment to sustainable agriculture is evident through his community involvement and dedication to California avocado growers.

California Avocado Commission Announces Leadership Transition

The California Avocado Commission (CAC) has officially promoted Ken Melban to the position of president, effective May 22, 2025. Melban, who has been a key figure in the organization since 2011, succeeds the previous president and will lead the commission in supporting the avocado industry, addressing challenges, and pursuing new opportunities for growth.

Melban’s Career Trajectory at CAC

Melban joined the CAC as director of issues management in 2011, demonstrating an early commitment to addressing the complex concerns of California avocado growers. In 2015, he advanced to the role of vice president of industry affairs, where he further honed his skills in advocacy and operational management. Recently, he has served as the vice president of industry affairs and operations, as well as co-executive leader of the organization since late 2023, establishing a prominent leadership presence within CAC.

Leadership Praise and Achievements

Jason Cole, chair of the CAC board, has commended Melban’s comprehensive leadership abilities, particularly concerning financial and administrative operations, as well as industry affairs programs. His understanding of the hurdles that California avocado growers face has enabled him to effectively advocate on their behalf. Melban has been an influential voice in initiatives such as preventing harmful pests from entering the country through imported avocados, ensuring the safety and integrity of domestic crops.

Additionally, Melban has played a crucial role in the aftermath of devastating fires that have impacted local growers. His ongoing efforts include advocating for resources and support for affected farmers, showcasing his dedication to the industry and its stakeholders. One of his notable contributions includes the development and adoption of Good Agricultural Practices (GAP) for the California avocado sector, which aims to enhance production quality and sustainability.

Expansion of the Export Program

Under Melban’s leadership, the CAC expanded its export initiatives significantly. Notably, he led efforts that resulted in the California avocado export program securing market access to China in 2020 after nine years of negotiations. This achievement not only opened a vital market for California growers but also positioned the state as a competitive player in the global avocado industry.

Background and Community Involvement

Before joining CAC, Melban accumulated over two decades of experience in the produce sector, collaborating with various California commodity boards and participating in the National Grape & Wine Initiative. He holds a Bachelor of Arts and a Master’s degree in leadership and organizational studies from Fresno Pacific University. His academic background, coupled with extensive industry experience, equips him to navigate the complexities of agricultural leadership effectively.

In addition to his professional roles, Melban is actively engaged in community service initiatives. His contributions include involvement with the California Department of Food and Agriculture’s Climate Change Adaptation Consortium and the Ventura AG Futures Alliance, which reflect his commitment to sustainable agriculture and community development.

Conclusion

With Ken Melban at the helm, the California Avocado Commission is poised to tackle the challenges ahead while leveraging new opportunities within the industry. His extensive experience and proven track record in advocacy and operational management will be instrumental in steering the commission towards a prosperous future for California avocado growers.

Ken Melban Promoted to President of California Avocado Commission