News Summary
The California Avocado Commission has announced Ken Melban’s promotion to president effective May 22, 2025. A key figure in the organization since 2011, Melban aims to support the avocado industry, tackle challenges, and explore new growth opportunities. His extensive background in advocacy and operational management positions him well for leading the commission into the future, as he has previously enhanced export initiatives, especially securing access to the Chinese market. Melban’s commitment to sustainable agriculture is evident through his community involvement and dedication to California avocado growers.
California Avocado Commission Announces Leadership Transition
The California Avocado Commission (CAC) has officially promoted Ken Melban to the position of president, effective May 22, 2025. Melban, who has been a key figure in the organization since 2011, succeeds the previous president and will lead the commission in supporting the avocado industry, addressing challenges, and pursuing new opportunities for growth.
Melban’s Career Trajectory at CAC
Melban joined the CAC as director of issues management in 2011, demonstrating an early commitment to addressing the complex concerns of California avocado growers. In 2015, he advanced to the role of vice president of industry affairs, where he further honed his skills in advocacy and operational management. Recently, he has served as the vice president of industry affairs and operations, as well as co-executive leader of the organization since late 2023, establishing a prominent leadership presence within CAC.
Leadership Praise and Achievements
Jason Cole, chair of the CAC board, has commended Melban’s comprehensive leadership abilities, particularly concerning financial and administrative operations, as well as industry affairs programs. His understanding of the hurdles that California avocado growers face has enabled him to effectively advocate on their behalf. Melban has been an influential voice in initiatives such as preventing harmful pests from entering the country through imported avocados, ensuring the safety and integrity of domestic crops.
Additionally, Melban has played a crucial role in the aftermath of devastating fires that have impacted local growers. His ongoing efforts include advocating for resources and support for affected farmers, showcasing his dedication to the industry and its stakeholders. One of his notable contributions includes the development and adoption of Good Agricultural Practices (GAP) for the California avocado sector, which aims to enhance production quality and sustainability.
Expansion of the Export Program
Under Melban’s leadership, the CAC expanded its export initiatives significantly. Notably, he led efforts that resulted in the California avocado export program securing market access to China in 2020 after nine years of negotiations. This achievement not only opened a vital market for California growers but also positioned the state as a competitive player in the global avocado industry.
Background and Community Involvement
Before joining CAC, Melban accumulated over two decades of experience in the produce sector, collaborating with various California commodity boards and participating in the National Grape & Wine Initiative. He holds a Bachelor of Arts and a Master’s degree in leadership and organizational studies from Fresno Pacific University. His academic background, coupled with extensive industry experience, equips him to navigate the complexities of agricultural leadership effectively.
In addition to his professional roles, Melban is actively engaged in community service initiatives. His contributions include involvement with the California Department of Food and Agriculture’s Climate Change Adaptation Consortium and the Ventura AG Futures Alliance, which reflect his commitment to sustainable agriculture and community development.
Conclusion
With Ken Melban at the helm, the California Avocado Commission is poised to tackle the challenges ahead while leveraging new opportunities within the industry. His extensive experience and proven track record in advocacy and operational management will be instrumental in steering the commission towards a prosperous future for California avocado growers.
Deeper Dive: News & Info About This Topic
- Fruitnet: California Avocado Commission Promotes Ken Melban to President
- Fox News: Video Coverage
- AndNowUKnow: CAC Calls USDA to Maintain Oversight
- Fresh Fruit Portal: Response to Taiwan’s Rejection
- Google Search: California Avocado Commission
Author: Anaheim Staff Writer
Anaheim Staff Writer The Anaheim Staff Writer represents the experienced team at HEREAnaheim.com, your go-to source for actionable local news and information in Anaheim, Orange County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as major conventions at the Anaheim Convention Center, including NAMM and VidCon, exciting games at Angel Stadium and Honda Center, and developments at Disneyland Resort Our coverage extends to key organizations like the Anaheim Chamber of Commerce and Visit Anaheim, plus leading businesses in hospitality, entertainment, and innovation that power the local economy As part of the broader HERE network, including HERECostaMesa.com, HEREHuntingtonBeach.com, HERESantaAna.com, and HERELosAngeles.com, we provide comprehensive, credible insights into Southern California's dynamic landscape.
