Sacramento, California, September 7, 2025
News Summary
In a notable shift towards modern payment methods, five restaurants and a winery in Sacramento, California, have begun accepting cryptocurrencies like Bitcoin and Tether. This initiative, led by Foodtoken.net, aims to attract younger consumers while reducing transaction costs compared to traditional credit card fees. Brookfields Restaurants, a chain operating for over 40 years, is among the businesses implementing this change by allowing cryptocurrency purchases of gift cards via QR codes. A press conference is set to discuss this innovative approach to payments.
Sacramento, California is seeing a significant shift in payment methods as five local restaurants and a winery have recently announced their acceptance of cryptocurrencies like Bitcoin and Tether. This development comes as part of a broader push to modernize payment systems and appeal to younger consumers, reflecting changing trends in how people prefer to conduct transactions.
Brookfields Restaurants, one of the participating chains, has been in operation for over 40 years and has evolved its payment methods from a time when 85% of transactions were made in cash to a current landscape where 85-87% are now made via credit cards. As part of its new initiative, Brookfields will allow customers to purchase a $50 gift card through a QR code that facilitates cryptocurrency payments. The move aims to attract a younger demographic that is increasingly inclined toward digital currencies.
This initiative is spearheaded by Foodtoken.net, a service that enables businesses to accept popular cryptocurrencies. The CEO of Foodtoken.net has reported that alongside Brookfields, three additional restaurant chains and a local winery will also be implementing this payment method. These businesses are attracted to the lower fees associated with cryptocurrency transactions compared to traditional credit card processing, which can cost businesses between $360,000 to $400,000 annually.
In response to the growing interest in cryptocurrencies, data from a Gallup poll indicates that approximately 1 in 7 adults in the U.S. currently owns some form of cryptocurrency. Nevertheless, 60% of the population remains uninterested in acquiring digital currencies. Despite this, advocates stress the necessity of expanding cryptocurrency transactions to increase its viability in the market.
Recent regulatory changes have been introduced in California to bolster trust in the cryptocurrency market among skeptics. This legislative action is intended to provide a framework for smoother transactions and higher confidence among potential users. A press conference is planned for Friday at noon at the State Capitol’s West Lawn, where details of this partnership will be unveiled. The event will showcase the five restaurant chains accepting cryptocurrencies, along with food samples from these establishments.
Congressman Kevin Kiley will join representatives from Foodtoken.net at this event, highlighting Sacramento’s status as a trailblazer in financial innovation with the adoption of cryptocurrency as a payment option.
Background of Cryptocurrency Adoption
The landscape of payment methods has evolved significantly over the past few decades. From cash transactions dominating in the 1980s to the current reliance on credit cards, businesses are now adapting to include cryptocurrencies, indicating a major shift in consumer preferences and technological advancements. With blockchain technology enabling secure digital transactions, the acceptance of cryptocurrencies is becoming more commonplace in retail and other sectors as a response to changing consumer behaviors.
Summary of Key Features
| Feature | Details |
|---|---|
| Location | Sacramento, California |
| Businesses Involved | Five restaurant chains and a winery |
| Cryptocurrencies Accepted | Bitcoin, Tether |
| Payment Method | QR code for $50 gift cards |
| Annual Credit Card Fees | $360,000 to $400,000 |
| Upcoming Event | Press conference at State Capitol’s West Lawn |
FAQ
What types of cryptocurrencies are being accepted?
Five restaurants in Sacramento will accept Bitcoin and Tether as payment.
Why are restaurants switching to cryptocurrency?
The move is aimed at reducing transaction fees and appealing to a younger demographic that is more inclined to use digital currencies.
How long have Brookfields Restaurants been operating?
Brookfields Restaurants have been in operation for over 40 years.
When is the press conference taking place?
The press conference is scheduled for noon on Friday at the State Capitol’s West Lawn.
What is Foodtoken.net?
Foodtoken.net is a service that facilitates the acceptance of cryptocurrency payments for businesses with lower transaction fees compared to traditional credit cards.
Deeper Dive: News & Info About This Topic
- Fox40: Sacramento Restaurants to Accept Bitcoin and Other Cryptocurrencies
- Spectrum News: Cryptocurrency Payment Updates
- Sacramento Bee: Capitol Alert on Cryptocurrency Legislation
- KFBK: Capitol Event Announces Five Restaurant Chains Accepting Bitcoin
- Politico Pro: California Cryptocurrency Bill Progress
- Wikipedia: Cryptocurrency
- Google Search: Cryptocurrency adoption
- Google Scholar: Cryptocurrency in retail
- Encyclopedia Britannica: Cryptocurrency
- Google News: Cryptocurrency payment methods
Author: Anaheim Staff Writer
Anaheim Staff Writer The Anaheim Staff Writer represents the experienced team at HEREAnaheim.com, your go-to source for actionable local news and information in Anaheim, Orange County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as major conventions at the Anaheim Convention Center, including NAMM and VidCon, exciting games at Angel Stadium and Honda Center, and developments at Disneyland Resort Our coverage extends to key organizations like the Anaheim Chamber of Commerce and Visit Anaheim, plus leading businesses in hospitality, entertainment, and innovation that power the local economy As part of the broader HERE network, including HERECostaMesa.com, HEREHuntingtonBeach.com, HERESantaAna.com, and HERELosAngeles.com, we provide comprehensive, credible insights into Southern California's dynamic landscape.
